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Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer fashion at one of the UK's top department stores. Shop for brands such as Reformation, Rixo, and Ganni, along with beauty tech, homewares, and more.

ASOS offers 850+ brands across petite, tall and curvaceous ranges. Oh Polly, a favourite of celebrities, has two-piece dresses and body-con sets. Nasty Gal, a well-known brand, focuses on vintage-inspired styles. The fast-fashion giant BooHoo offers a range of womenswear that is affordable.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was designed with fashionable shoppers in their twenties in mind. The company initially raised startup funds through the sale of cheap replicas of clothes worn by celebrities like Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing as it would provide the highest returns.

The ASOS website has a range of products and sizes, including maternity clothes plus-size clothes, accessories such as shoes and stationary. The ASOS website also offers a variety of trends guides, #AsSeenOnMe, and other content that could encourage. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app offers a seamless shopping environment, including the synchronization of your saved items and quick checkout. The app also displays inventory information, which can help to avoid disappointment when items are not in availability. This is an excellent example of how retailers can leverage e-commerce to increase customer engagement and build loyalty.

George at ASDA

Founded in 1989, George is Asda's fashion brand with clothes for women, men, and kids. George offers a selection of clothes that are affordable and ethically procured. Customers can purchase clothing online, Vimeo.com in over 500 Asda stores, and on the George website.

The collection is inspired by the 'quiet trend and includes pieces made of cotton, linen, and silk blends. The collection features slouchy suits, ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and can go up to 77 pounds (for full suits).

ASDA George, a fast fashion retailer, designs new store plans and directives "generally every six weeks". Visual Retailing's retail-planning software is used by the company to improve its planning process and make it future-proof. It can now send visual merchandising design and briefs with unprecedented speed, efficiency, and simplicity. StyleShoots is a multi-purpose photo machine, removes clothing from the background and uploads them to Visual Retailing for immediate use in VM Layouts. This can help increase merchandising compliance and ensure that all of its stores have the same information.

Debenhams

Debenhams is one of the oldest department stores, and has a broad selection of clothes and other products. It has a variety of brands, and also regular discounts and sales. The company also provides a range of services to help customers find the items they're seeking.

The first store opened in 1778 as a draper's store in London. Through the years, it grew into a huge department store chain with a worldwide presence. It is a top retailer of fashion that is renowned for its exclusive brands and designer clothing. It also has an extensive online presence.

Debenhams has continued to operate its online business despite some stores closing due to the COVID-19 Pandemic. Boohoo Group purchased the company's website and brand for the sum of P55 million. The purchase highlights the growing power shift away from bricks and mortar retailers to their more agile online counterparts. This trend is expected to continue as sales at physical stores are expected to decrease.

Topshop

Topshop is an online fashion store. It offers clothing for men and women, as well as accessories. It has different collections like Collections, Boutique and Style. The company also provides stylist services that suggest clothing according to the person's personality and style. This is an excellent feature for fashion-conscious people or newbies.

The company's fortunes have taken a turn for the worse, and Princess Dress Up Set now it looks like the entire Arcadia Group - which includes Dorothy Perkins, Topshop, and Boohoo could be on the verge of crashing (Yahoo Finance 2012). However, the company's fortunes have taken a turn towards the downwards and it now appears like the entire Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo may be in danger of going under (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point of being the closest high street shopper got to catwalk fashion however, this was what ultimately killed it. Asos and Boohoo started offering the same fashions at a cheaper price. Shops were shut down by the thousands.

Missguided

Missguided is a UK fashion site that sells fashionable pieces inspired by celebrity style. Its website is feminine with a pink and white theme. On its website, it offers a variety of models and items for women. Customers can enjoy free next-day shipping and a discount for students on the website.

The site has a wide range of products and is geared towards 16-34 year olds. The brand is a part of Boohoo the clothing retailer that also offers trendy clothing for the same audience. The website features large headings and pictures of clothing. Boohoo allows customers to sign up for their newsletter and receive updates about new products.

The company was created by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided went into administration, with millions of dollars owed to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It serves customers in more than 100 countries. The company's own fashion clothing line is designed and sourced mostly in the United Kingdom. The company also sells other brands, like Pretty Little Thing and Miss Pap.

The business model of the brand is based on a strategy that maximizes profits by selling to a young demographic who seeks out the latest and trendy clothing at a bargain. This group, comprised of those under 30 years old is a huge market segment in the world.

Boohoo employees have access to a range of benefits such as pension plans and bonus programs. The company prioritizes employee health with gyms on-site, free healthcare cash plans and mental assistance. The company is also well-known for its commitment to size inclusivity and has detailed size charts enabling shoppers to find the right fit.

Amazon

As the world's biggest online store, Amazon's UK branch offers a wide assortment of shoes, clothing and accessories. You can also purchase food items, household products and tools for DIY. The site has a variety of international brands and product.

Check out River Island for trendy pieces inspired by celebrities and the catwalk, Mango for affordable but Stylish Luggage Sets Spanish clothes, and Lavish Alison for couture inspired designs. These are great for dressing up or down. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

Department chain John Lewis is another must-visit for fashion-conscious shoppers, given that their selection spans all major categories including electronics and fashion-forward cosmetics. They also offer a great assortment of household items, including unique tea caddies.