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Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothes to pyjamas at one of the UK’s leading department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware technology and many more.

ASOS offers over 850 brands across petite, tall and curvaceous ranges. Influencer favourite Oh Polly stocks two-piece sets and body-con dress styles, while cult-favourite Nasty Gal focuses on vintage-inspired styles. BooHoo is a fast-fashion giant provides affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was designed with fashionable shoppers in their twenties in mind. The company initially raised funds by selling inexpensive copies of fashions worn by celebrities like Sienna Miller and Kate Moss. However, a year later the founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing, as this would generate the highest profits.

The ASOS website offers a wide range of sizes and products including maternity clothing plus-size clothes, accessories such as shoes and stationary. The ASOS website also offers various trends guides, #AsSeenOnMe, and other content that can help inspire. Customers can also add items to a wish list and create private boards to store their favorite items.

ASOS's mobile app provides seamless shopping, with saved items sync and a speedy checkout. The app also shows the status of stock, which helps prevent disappointment when items are not in inventory. This is an excellent illustration of how retailers can use e-commerce technology to increase customer engagement and increase brand loyalty.

George at ASDA

The brand was established in 1989. George is Asda's fashion brand with clothing for men, women and children. The brand offers a range of clothing that is affordable and ethically procured. Customers can buy clothing online, at over 500 Asda stores, and on the George website.

The collection is influenced by the 'quiet luxe' trend and features pieces made from cotton, linen, and Small-Scale Farming silk blends. The line includes slouchy suiting, ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for an 100 percent Supima Cotton T-shirt) and increase to around 77 pounds (for complete suits).

ASDA George, a fast fashion retailer, creates new store plans and instructions "generally every six weeks". Visual Retailing's retail-planning software is used by the company to modernize its planning process and make it more future-proof. This allows it to provide briefs and visual layouts for merchandising with unbeatable speed and efficiency. StyleShoots is a multi-purpose photo machine, removes clothing from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This can help increase merchandising compliance and ensure that all its stores have the identical information.

Debenhams

Debenhams is one of the UK's most historic department store chains that provides a variety of clothing and other items. It has a variety of brands, and offers regular sales and discounts. The company also offers various services to help customers find the products they are searching for.

The first store opened in 1778 as a draper's store in London. In the following years, it grew into a large department chain of stores with a global presence. It is a leading retailer of fashion that is renowned for its exclusive brands and designer clothing. It also has a substantial online presence.

Debenhams continues to run its online business despite a few stores closing during the COVID-19 pandemic. The company recently sold its brand and websites to Boohoo Group for PS55 million. The purchase underscores the growing power shift of retailers that are burdened by brick-and-mortar investment to their more nimble online counterparts. This trend is expected continue as sales in physical stores continue to fall.

Topshop

Topshop is a fashion store that sells women's and men's clothing as well as Innomoon Mixer Accessories. It offers a variety of brands that include Collections and Boutique. The company offers a styling service which will suggest clothing based on the individual's style. This is an excellent feature for indecisive people or fashion beginners.

The company's fortunes have changed towards the downwards, and now it looks like the entire Arcadia Group - which includes Topshop, Dorothy Perkins, and Boohoo could be on the verge of collapse (Yahoo Finance 2012). The company's fortunes took a turn for worse and now it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo -- could be headed towards collapse (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point of being the closest high-street shopper could get to catwalk fashion however, this was what ultimately killed it. Asos and Boohoo started offering the same fashions at a lower cost. Shops were closed by the thousands.

Misguided

Missguided is a UK fashion site that sells fashionable pieces inspired by the style of celebrities. Its website is feminine with a pink and white theme. It also showcases female models and clothing items on its webpage. The website offers free next-day delivery as well as students can avail a discount for customers.

The site has a wide selection of products and is geared towards 16-34 year olds. The brand is a competitor of Boohoo which is a clothing retailer that also sells trendy clothes for the same audience. The website is adorned with bold headings and features pictures of clothes products. Boohoo allows users to sign up to their newsletter and receive emails about new products.

Nitin Pasi was the founder of the company in the year 2000, describing its aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It serves customers in more than 100 countries. Its own brand of fashionable clothes is designed and made mainly in the United Kingdom. The company also has other brands, including Pretty Little Thing and Miss Pap.

The business model of the brand is built on maximising profits by selling to young people looking for trendy and new clothes at affordable prices. This demographic, which consists of those who are younger than 30 years old, represents a massive market in the world.

Boohoo's employees are offered a range of perks, including competitive bonus schemes and long-term financial security via pension plans. The company prioritizes employee health with gyms on-site as well as free healthcare cash plans, and mental health support. The company is known for its commitment to size-inclusivity. It offers detailed size charts for clothing sizes to aid shoppers in finding the perfect fit.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide range of clothing, footwear and accessories. You can also purchase items for your home, groceries and DIY tools. The site features a variety of international brands and product.

Visit River Island for fashionable pieces inspired by celebrities and the catwalk, Mango for affordable but stylish Spanish clothes and Lavish Alison Plastic Toggle For Bags couture designs. These are perfect for dressing up or down. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department chain of stores, is a must-see for fashion-conscious shoppers. Their selection includes modern electronics and cosmetics. They also offer a broad range of household items including unique tea caddies.