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The Importance of a Marketing Content Planner

Content planners are responsible for creating a vision of content creation publication, distribution and publication. They are also accountable for evaluating and tracking strategy effectiveness.

This type of content educates the audience about the company's products and services. It also assists the audience to solve problems and meet their needs.

A marketing content planner could be a spreadsheet or third-party tool. The difference lies in the way you use it.

1. Determine Your Goals

The famous quote, often believed to be the work of Benjamin Franklin although perhaps never spoken by him, holds the truth: "If you fail to plan, you will fail." Moving from a strategic plan to a successful content marketing engine requires structure, workflow efficiencies and clear communication.

One of the most critical steps in this process is determining your goals. You can start with high-level goals for your company or use the SMART Framework to make them more specific. It's also a good opportunity to look over your current content goals to make sure they're still in alignment with your current strategy.

Having a clear understanding of your goals will also aid in monitoring how each piece of content performs. This will help you determine the things that work and what can be improved, allowing you make the necessary adjustments and improve your overall performance. This will ultimately ensure that you're achieving your goals and providing quality content to your viewers.

2. Identify Your Audience

Knowing your audience will enable you to create content that is relevant, interesting and effective. This can be accomplished by conducting research to determine the characteristics of your ideal customers personas. This can be accomplished by surveys, data analysis and other methods for gathering data about your customers.

You can then use the results of your research to identify the kinds of content that are most effective for you and your company. This can include anything from blog posts, social media posts, podcasts and webinars. Once you've identified which formats will be most efficient, you can start creating your content plan.

A tool for content planning can help you keep track of your marketing goals and ensure that the right people are working on the appropriate projects. It can also improve productivity by allowing teams to focus on what's most important and stay clear of distractions. It's simple to start with a free Content Analysis Report from CopyPress today.

3. Find Your Ideal Platforms

It's important to tailor your content for the platform you prefer. Instagram users prefer visually appealing images, whereas TikTok users enjoy stylish short-form videos. Performing some market research can help you identify your ideal users and their preferred platforms.

A marketing content planner can assist you in planning the steps needed to convert your ideas and concepts into a final product. It will give you an outline to reach your goals and ensure that everyone in your team is on the same page.

Content planning tools such as Monday and Kapost aid you in this. They allow you to create tasks, assign them, collaborate and monitor their progress on one dashboard. Alternatively, there are more advanced tools like Wrike which offer drop-down menus and provide a general timeline of the project as well as an actionable table and a message board. Both come with a no-cost version, and more extensive subscriptions for teams that need more advanced capabilities.

4. Find Your Content Types

A content planner is a fantastic tool for anyone, no matter if you're an influencer on your own or with a team of marketing professionals within a large corporation. It helps you stay organized and ensures everyone is on the same level. It's a great tool to use for managing content marketer for projects that have more time to lead for projects like annual or quarterly campaigns.

A good content planner can aid you in determining what kinds of content to create and how to execute them. This includes determining what format your content should be presented in such as blog posts, infographics, case studies, podcasts, or social media press releases. This should include a timeline of when these pieces are to be produced and published.

You should also be keeping track of the metrics that relate to your goals for content marketing, such as traffic and engagement. This will help you evaluate your results and make the necessary changes. Utilizing a tool such as Ahrefs will help you understand what's working and what is a content marketer's not. It can also provide insights into the performance of your competitors.

5. Identify Your Content Goals

When you have clear objectives for your content your team will stay on track and make sure they're meeting their goals. If it's increasing traffic to SEO by rewriting blog posts or enhancing customer retention through organizing webinars, having clear objectives will help you reach your content marketing goals.

A good content of marketing strategy planner can help you define your objectives by laying out an organized workflow and allowing for collaboration. It could also include tools such as images-generation software and instructions for text-to-image or social management software, to streamline the process.

Apart from setting goals and establishing an expected workflow, a content planner can also help you identify your key performance indicators (KPIs). This will allow you to monitor your content's effectiveness and make adjustments to improve your marketing campaign. Some examples of measurable metrics include bounce rate web traffic, website traffic, social media shares, and newsletter sign-ups. These metrics should be monitored throughout the duration of your content's lifecycle including production, publication and distribution.

6. Identify Your Resources

A successful content strategy Content Marketing is useless without the resources to execute it. During planning, make sure that you have the funds to complete the tasks you've laid out. This could include salary or team payments, production costs, web space and marketing strategies.

Once you have the budget in place, you can begin assigning responsibilities to each job. For instance, you could be able to assign keyword research editing, copywriting, and design to different members of your team. You can also make use of a tool such as Sprout to simplify the process of scheduling content across various channels and platforms.

You can connect your social media accounts to the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The tools of Sprout for scheduling comprise an image library that simplifies managing assets and reduces time during the creation process.

7. Find Your Key Performance Indicators

If you're planning to spend a lot of time creating content, it's important that your marketing efforts are rewarded. Identifying and tracking the right performance indicators will aid in assessing the effectiveness of your content and improve your performance over time.

For instance, a popular KPI for content marketers is the number of repeat customers. This metric can be used to measure the effectiveness of your content at converting customers. it can be used to determine any areas of improvement for future campaigns.

It's also important to establish the kind of content you'll create in accordance with your goals and your target audience. This could include blog posts videos, infographics, or social media posts. Once you've identified the various formats of content, you need to develop a strategy that includes frequency and distribution methods for each. This will ensure that the correct people are seeing your content at the right time.

8. Identify the tracking methods you use

A marketing strategy content content planner is a useful tool for any company looking to enhance their marketing strategies. It can help you keep in mind your goals, audience, and resources, while allowing you to assess how effective your strategy is over time.

A social media calendar can aid you in planning your content and ensure it is regularly released. You can also plan ahead for holidays and events that could affect your followers.

A keyword content strategy is a powerful tool to optimize your SEO strategies. It will help you find the most relevant keywords for your content, which can boost your search engine ranking and visibility. It will also allow you to measure the effectiveness of your content marketing on social media strategy based on keywords over time.

9. Determine Your Measurements

Regardless of whether you choose to organize your content by keywords or themes your marketing strategy should be able to identify the most important metrics for each piece. This will allow you to evaluate the effectiveness of your content so that you can keep improving it. A cloud-based marketing content planner, like Optimizely CMP, can also aid in managing collaboration between team members and create reports that are useful for making future content planning decisions.